NELFE STATION
The concept

More than a room full of cabinets: a stage for play.

NELFE STATION takes the visual language and the walk-up accessibility of the arcade, then reconnects them to how people play today: a player identity, live scores, hosting, streaming and events.

A room you can read from the door.

One-player NAS cabinets are placed to keep circulation open and sight lines clear. Tables and seating around the edge let people recover, drink and follow the runs. At the centre, an Arena zone hosts the challenges, the host and the head-to-head finals.

Drawn section of the room: a large duel screen at the back showing two scores, the Arena at the centre with two finalists on the red and blue zones, the Record Station and the host between them, NAS cabinets along the side walls and the audience seated at tables.
Concept visual — layout not contractual. The cabinets along the side walls face away from the Arena: you train without cutting anyone’s view.
Top-down plan: frontage open to the mall, NAS cabinets along the walls, tables in the aisles, and a central Arena zone with the Record Station, two Duel Stations facing each other and the host position.
Concept visual — layout not contractual. Floor areas and circulation will depend on the real unit, on escape routes and on public-venue regulations.

One-player uprights

The standard play position, built for short runs that are easy to watch.

Tables and seating

Around the edge, with a view of the screens: you play standing, you watch sitting.

Modular central Arena

Where the challenges, the host and the head-to-head finals happen.

Record Station

The reference point of the room: current challenge, records, access to the leaderboard.

Main screen

Scores and broadcast, visible from anywhere in the room.

Drinks counter

A simple offer, depending on the setup. Full catering is not part of the concept.

From the first look through the window to the leaderboard.

The experience is built as a progression: come in, understand, pick a challenge, play, then see where you stand. No account is imposed at the door — signing in only happens when it does something for the player.

Six steps: enter for the event, drawn in by the frontage and the Arena; watch, to understand the game, the challenge and the atmosphere; sign in by scanning the cabinet’s QR code to pick a challenge; play on the chosen NAS; see the score recorded against the profile; compare it on the event leaderboard.
Concept visual. No account is imposed at the door: the player watches first, then signs in when it lets them choose and take part. Open full size.

Free-flowing day to day. An event when the room comes alive.

The model being studied favours discovery and circulation: cabinets can stay open during ordinary hours, while supervised challenges, tournaments, evenings and private hires create the high-value appointments.

Final arrangements will be settled in the pilot venue.

An open arcade, not a closed club.

  • Newcomers understand what is happening straight away.
  • Families find short formats they can watch.
  • Enthusiasts get challenges and records that last.
  • Studios can stage a game launch.
  • Companies and groups get hosted formats.

The concept now has to be proven in the real world.

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